Jenny Craig Alternative

     Jenny Craig (born Genevieve Guidroz in 1932 in Berwick, Louisiana) is an American weight loss guru who founded Jenny Craig, Inc.

     Raised in New Orleans, Genevieve Guidroz married Australian Sidney H. Craig. Although neither had formal training in nutrition or exercise, Ms Craig developed a weight loss regimen that led to creating a weight-loss company in the mid-1980s with her husband. Their company was one of the pioneers in transforming weight loss into a booming industry. In 1983, she started her first commercial weight loss program in Australia. The success of their program inspired the couple to expand to the huge American market in 1985 where they established headquarters in La Jolla, California, and eventually added weight loss centers in Canada, Puerto Rico and New Zealand.

     The couple sold the majority of their interests in Jenny Craig, Inc., in 2002 to ACI Capital, a New York-based private investment firm, and MidOcean Partners, a New York and London-based private investment firm. On June 19, 2006, they announced the signing of a definitive agreement to sell the company to Nestlé in a transaction valued at approximately $600 million.

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